Huawei has surprised one and all by announcing the new name of the Huawei P series of mobile phones, the latest member of which is the Huawei P60. After 12 years, Huawei decided to give the series a facelift, starting with the name “Huawei Pura”. Just like that: “pure” in Spanish, without meaning participation.
But… why did they change the name from Huawei P70 to Huawei Pura 70? Is it to attract the Spanish speaking population? Do these phones represent a change in philosophy? We will analyze and tell you the real reason below.
Why Huawei P70 is called Huawei Pura 70?
Huawei Consumer Business Group CEO Richard Yu announced that the brand’s smartphone series, the famous “P” series, will now be called “Pura”. The manager said that after the rebranding, they want to focus on style, high-tech and fashion.
Obviously, this new name refers to purity, which will be a key part of Huawei Pura 70. But … what is “purity” for Huawei in this area? They did not explain it, but in the published teaser video, they show that the device will be manufactured with premium materials such as diamond, a triangular shape is found in the rear camera module of the phone.
So, is the name “Pura” just for aesthetic reasons? In principle yes. Huawei hasn’t made any changes to its Harmonios operating system, so no major developments are expected in this regard.
Moreover, this name change may reflect a change in strategy to “clean up the image” or attract new ones to return to the global market after the heavy veto of the United States. Audience. But that’s our guess.
And you … Why do you think Huawei chose the name “Pura” in the new flagships?
source | Weibo
