Those who rely on the Instagram social network know the potential that can be exploited if they can reach it better. And although it’s partially a mystery how social networking works to prioritize certain things, there are always tricks or ways to boost the reach of your posts. But did you know that the key to increasing this status is not a complete secret? And recently the president of Instagram gave an important hint.
Although the playback time of the video, the number of views, comments and likes should be taken into account, there is one thing that is important for Instagram. This will be nothing more and nothing less than the amount of sending (sharing) by users on the social network.
Posting to your friends on Instagram is more important than you think.
A recent Q&A session on Instagram from app boss Adam Moseri gave us an important secret to improving reach on the social network. And, when asked how to extend his reach on Instagram and what are the fundamentals of the current algorithm, Mosseri offered the following comments.
“More important than view time or number of likes and comments is delivery rate; [y] In general, I think the index is more important than the number. So number of submissions per reach, number of likes, number of comments per reach. But reach metrics in my experience relate to overall reach more than anything else because we want to help people find the content they want to connect with their friends, and that’s why ad delivery is a good indicator. Such communication is through creativity.
Although many think that the cornerstone of increasing reach is playback time, it seems that the amount of posts for Instagram is more important. It is important to keep in mind that this does not mean that the rest of the factors are not related, but the order of priority, according to the hint left by Moseri, is different from what many believe.
Now that you know that the delivery rate of your Instagram posts, that is, the number of times people share your post, can play a fundamental role in your reach, are you ready to change your strategy?
Fuente | Social media today