Meta was launched in Europe Vibrationsa new feature within its Meta AI app that promises to offer something different in the world of content creation. What it brings with it is a feed of short videos, similar to TikTok or Reels, but with a very curious peculiarity: nothing you see would have been recorded with a real camera.
Every clip, every scene and every movement would be made entirely by artificial intelligence. With Vibes, Meta not only invites you to consume content, but to immerse yourself in a universe of synthetic creativity where the only limits are your imagination and the precision of your words.
What can you do in Vibes?
As Meta explains, Vibes is designed to be a digital playground for experimentation. When you open the application, you will find a Customized feed showing a variety of AI-generated videoscreated by both the community and the creators.
Meta’s intention is for you to not just be a spectator; You can take any video you see and “remix” it. This means you can add new visuals, change the music or adjust the style to make it your own, all with simple written instructions. If you prefer to start from scratch, you can write a prompt or a text description and the artificial intelligence will take care of materializing your idea into a video.
Once you are happy with your creation, you have the option to do so post it directly to the Vibes feedsend it to your friends via direct message or share it seamlessly on Instagram and Facebook, seamlessly integrating this new ecosystem into existing Meta networks.
The impact and controversy of empty content
The launch of Vibes is not without controversy and raises profound questions about the future of digital content. If we consider it from a certain point of view, it represents the absolute democratization of audiovisual creation. After all, anyone, without the need for expensive equipment or editing skills, it could produce visually stunning videos.
Meta brings this generation of media back to its AI app multiplied by tenindicating a growing public interest in this immediate and viral form of expression.
On the other hand, however, this innovation clashes with a growing tiredness towards what some users call “Slop AI” and “Slop AI”: synthetic content, often generic and devoid of authenticity and soul that prints a human creator.
It is paradoxical that Meta, who promised to prioritize original contentnow they promote a tool that, in essence, automates creativity. The criticism was evident when Mark Zuckerberg introduced Vibes; many users They openly questioned the need for this platformwith comments reflecting widespread skepticism.
It’s not unreasonable to think so Meta proposed not to be left behind in the race for artificial intelligenceleaving his previous intentions in the past. After having strong competition like Sora or Google’s Veo 3, the company would reinvent itself and choosing the alternatives you find most attractive so as not to lose the public’s attention.
With vibrations, Meta bets on a hybrid futurewhere the line between creator and generator is blurred. Not only your success or failure it will determine the public’s appetite for the artificialbut it could usher in a new era in social media, where inspiration and creation are literally at your fingertips.
