Although the global smartphone market is not off to a good start in 2023, and is expected to remain stagnant for the rest of the year, sales are undoubtedly continuing. And behind them, the success of some companies that somehow find some stability in the market. From Canalis, a recent report is out where we can learn more about how mobile sales fared in Spain this Q3 2023.
And to no one’s surprise, the above 5 brands have always reappeared in practically the same places, except for a small difference. Do you have any idea what they are? To give you a hint, we will describe the first three: Xiaomi, Samsung and Apple, who know how to get into the eyes of consumers with the benefits of their mobile phones.
The 5 best-selling mobile brands in Spain this Q3 2023
Compared to Q3 2022 sales, most of the mobile brands in the top 5 do not differ much in size. 1,116,000 mobiles were sold across Spain, which is slightly higher than the 1,113,000 units sold in the same period in 2022.
Samsung follows closely behind, selling 1,041,000 mobile phones (practically the same as last year), leaving Apple far behind. And the Apple brand only recorded 382,000 smartphones sold.
That’s not counting what you get when the iPhone 15 launches, as that information will be revealed later. So it can be more. In any case, within this framework, Samsung managed to win this Q3 2023 in Spain. The panorama is very different from what we saw in the United States last quarter.
The last two spots go to brands that are having the best time in the market. Oppo is unlucky to drop to No. 4. Its unlucky rate has dropped significantly compared to Q3 2022, when it sold 365,000 mobile phones, taking the No. 3 spot, up from its current figure of 161,000. .
The fifth place goes to TCL, which is favored. This Q3 2023 showed a total volume of 148,000 units sold in Spain, a figure higher than the 126,000 units sold in the same period last year.
In the year In 2024, things are expected to improve in the global market and in the mobile environment as well. It will be interesting to see how mobile sales fare then, assuming it’s good.
source | Canales
