As they say, Spotify has decided Increase the price of your individual subscription in Spain. In September, users will have to pay 11.99 euros per month, one euro more than the current 10.99 euros. It is a 9%increase, a decision that will affect both current and new customers.
The news is not entirely surprising. He was already leaked in April The streaming platform has planned to adapt its rates to different countriesincluding Spain, and now the measure has become official. However, the surprising thing is that, unlike other times, this increase is not accompanied by new functions or improvements in the service. Simply listen to music on Spotify will be more expensive.
A decade without changes … and then two climbs in two years
Not long ago, Spotify was synonymous with price stability. For ten years, the individual subscription remained at 9.99 euros, until 2023 it made the first jump for 10.99 euros. Now, just two years later, Repeat the game and take the price at 11.99 euros. That is, in a short time, the cost has increased by two euros per month, something that not all users will receive with joy.
For now, The other plans are not interested. The duo plan continues for 16.99 euros, the relative at 20.99 euros and the student option remains at 6.49 euros. But, Why does the individual go up? Spotify explains that the adaptation allows them to “continue to innovate” And offer the best experience, even if at the moment there is no concrete news that justify the increase.
The possible reason behind: profitability and new horizons
Spotify closed 2024 with benefits for the first time, an important milestone for the company. However, your goal is ambitious: Reach 1,000 million paid users (currently 268 million). To achieve this, you need more income and price loading is one of the strategies.
In addition, it is hypothesized with future news, like Incorporation of audiobooks in Spain and Latin America or audio improvements. Although at the moment there are no given, it is possible that this increase finance these projects. Of course, in the meantime, users will pay more for the same service.
Another factor is the pressure of the artistswho for years criticizes the low income they receive for their reproductions. Spotify, unlike the giants such as Apple or Amazon, It has no other parallel activities that generate profitsSo it depends totally on his subscribers.
With this climb, some users can consider whether to normally follow Spotify, resort to tricks to obtain cheaper or explored alternatives. However, Its mass catalog and recommendation algorithms are still difficult to overcome. Of course, if the price becomes a problem, there is always the possibility of sharing a family plan or benefits from students.
For now, it is time to suppose Listening to music without announcements is a little more expensive. And crosses the fingers so that, at a certain point, that climb translates into real improvements.
Fuente | Spotify editorial staff
