There is a famous saying, “When the river is heard, it carries water.” In the context we enjoy, it can be translated as “If something is being talked about a lot, it is because there is some basis for it” and that is exactly what happened.
After months of rumors on portals, forums and social networks, Spotify has finally confirmed that it will launch a new, more expensive and complete subscription. What are we talking about? Well, the new plan Spotify Deluxe, with HiFi music, has a very expensive price and other new features for users who want to differentiate themselves from others (even at cost).
Spotify CEO Daniel Eck has finally revealed that the company plans to launch a new subscription tier for users of the platform. The information was revealed at the company’s recent investor meeting, and the new subscription is called “Spotify Deluxe”.
What makes it different? According to the CEO, the Deluxe plan includes everything from the Premium subscription, but includes other extras:
How much does Spotify Deluxe cost? The official price has not been announced, but Ek indicated that it could be more expensive than five dollars From Spotify Premium. In the United States, this Premium level is $11.99 per month, leaving the Deluxe subscription at around $17 or $18 per month. In the case of Spain, the individual Spotify Premium is 10.99 euros, so the subscription can cost 16 or 17 euros per month.
And when will Spotify Deluxe be released? Although the work has officially started, there is no specific date for its arrival. Daniel Ek pointed out that this new subscription level will not be reached anytime soon, as the project is in a fair stage of development. What might be delaying you? We don’t know, but we think it has to do with the differentiating features, which is reason enough to pay the extra cost.
Why do companies make us pay more? Is Spotify Deluxe Necessary?
Now, to close this article we want to make a little reflection. We know many of you are wondering if Spotify Deluxe is necessary or if you are dragging our feet to charge us more. Here’s what we think:
It is not unusual for companies to launch “super-premium” products or services for a specific market segment. Some examples? Apple with the Pro Max versions of the iPhone, Samsung recently joined in with the Galaxy Watch Ultra and even Microsoft has made a new level for Game Pass.
All of these options have one thing in common: they are services or products that people want to differentiate themselves and get the most out of, regardless of cost. Taking the examples above, an iPhone 15 Pro works just like an iPhone 15 Pro Max; The Galaxy Watch 7 will definitely be more than enough for most users, who don’t need the Galaxy Watch Ultra; And talking about Xbox Game Pass, surely many of us are satisfied with regular subscription.
None of these products are made for everyone, rather they are convenient for certain users. Well, it’s like in the mobile market there are low, mid, high and enthusiast ranges: depending on your budget, you’ll get better or worse features. Spotify Deluxe follows this same logic, but applied to services.
There are users who are satisfied with the premium subscription and are not willing to pay more. However, there are people who are willing to pay more to distinguish themselves and say they have the best. Spotify Deluxe is for them.
Now, we’d be against it if Spotify was scrapping cheap subscriptions by removing features only to leave them in more expensive plans. That’s what happened to Netflix, Disney+ and other streaming services, causing a lot of backlash from consumers, but not what Spotify intended to do.
Fuente | The Hollywood Reporter
