Netflix turned the card in its price strategy and this time the modification directly affects the users’ pockets that prefer to enjoy their own Series and films without advertising interruptions.
Without notice, The platform has eliminated its basic plan without adsUntil now it costs 7.99 euros per month. From 1 September, this option will cease to exist, forcing subscribers to choose Between the payment of a service without advertising or conform to advertisements to save a few euros.
This is what Netflix is now difficult to see without advertising
Until recently, The basic plan without announcements was the cheapest alternative For those who had a Netflix account and wanted to avoid advertising, although with limits: it only allowed a device at the same time, it did not include high quality downloads and its maximum resolution was HD (720p).
However, for many, The fact of not seeing announcements justified those restrictions. Now, with his disappearance, Netflix leaves only three options: the standard plan with ads (€ 6.99), the standard without ads (€ 13.99) and the prize (€ 19.99).
Those who do not want to see advertising will have to suppose to Monthly cost of 13.99 eurosAlmost double what they paid before.
On the other hand, if they opt for the plan with advertisements, they will save one euro per month, but They will have to face advertising breaks It is a somewhat smaller catalog. The surprising thing is that if users do not actively choose a new subscription, Netflix will automatically transfer them to the plan with advertisements.
In case you ask you, no, it is no coincidence. Netflix has found the opportunity to acquire new subscribers in advertising plans. According to the company’s data, in May 2024 he already had 94 million users in this mode, a significant increase compared to the 70 million recorded at the end of 2023.
It seems that for many, The monthly saving weighs more than the discomfort of the announcementsSomething we are already used to thanks to traditional television and social networks.
The question remains in the air is whether users will accept this change of model without grinding or if they will seek alternatives to Netflix who continue to give them freedom. The truth is that, with this comedy, Netflix managed to pay for advertising, as happened for decades with television. And for now, the strategy works.
