Las Ventas De Samsung Caen A Su Peor Nivel En Diez Años

Samsung in crisis: its market share falls to a 10-year low


Samsung Sales Fall To Worst Level In Ten Years

Samsung is one of the most important technological giants in the mobile telephony sectorno one doubts it. However, they have been losing market share for some time, recently reaching a point that many might consider critical.

Why would anyone see him like that? Because the numbers don’t fail and they prove it Samsung is in crisisgiven this its market share is at its lowest point in 10 years. Who’s eating the cake? Does the same thing happen to other big brands? Here you will find the answer.

Samsung has lost 4.5% of global market share in less than a year

Global Market Share Of Mobile Device Sales From December 2024 To September 2025

For September this year, Samsung achieved a global market share of 19.01%remaining behind only Apple (24.44%), according to StatCounter data. It’s a huge figure if you take into account the number of existing mobile phone brands, especially those that come from China, but you have to put a magnifying glass on it: that 19.01% is The lowest percentage of Samsung shares in the last 10 years.

Yes, there have been peaks of improvement in this period, such as the one seen in February which brought the share to 23.5%, but In recent years the trend has been downward. Furthermore, the really important data is what is hidden in that peak: a drop of almost 4.5% in less than a year is already a lot.

Samsung Rapidly Loses Global Market ShareSamsung Rapidly Loses Global Market Share

As further information, these sales peaks have been going hand in hand for years with the launch of a new generation of Galaxy S. Once the initial fever leading to the rebound passes, the line gradually returns to its downward trend. Indeed, When compared with data from previous years, the decline is much more evident Samsung Sales:

  • December 2022: Samsung leads with 27.98%but they have since lost the crown and have never regained it.
  • December 2023: They had a share of 24.6%.
  • December 2022: the figure dropped to 23.3%.

For September 2025, three months before the end of the year, the share is 19.01% and could continue to fall, which suggests that This could be the worst year for the companyfar. Meanwhile, Apple continues to excel and the main Chinese brands are not doing badly at all.

The market shares of Apple, Xiaomi, OPPO and VIVO also fell, but something changes when you zoom in on the graphs

Samsung'S Market Share Drops To Worst Level In Ten YearsSamsung'S Market Share Drops To Worst Level In Ten Years

Although the protagonist of this article is Samsung’s declining sales, we cannot fail to mention some additional details that may interest you.

An example of this is Apple, which leads the market, but has also seen its share collapse so far this year. They ended 2024 with 26.06% of the pie and in September they reached 24.44%. However, despite the fall, Apple maintains a sales rate 1.7% better than ten years ago.

Even the main Chinese brands (Xiaomi, OPPO and VIVO) recorded slight declines of sales in recent months, something that tells us thisThe mobile market is not going through its best moment. However, observing the painting from a more distant perspective, very interesting data is discovered.

Vivo Is The Manufacturer That Has Grown The Most In Sales In Recent Years.Vivo Is The Manufacturer That Has Grown The Most In Sales In Recent Years.

Xiaomi’s share of the pie has grown 18 times compared to 2015, and as of September 2025 its share was 9.77%. OPPO has also grown 18 times in the last 10 years and reached 5.58% of the market in September. While, VIVO has grown no less than 48 times since 2020when they decided to make the international leap, and in September it occupied 6.28% of the market.

However, the most surprising data does not come from any large company, because Those who eat the market alive are the smallest. According to StatCounteras of December 2024 they only had a 6.18% share, but for September 2025 they have 16.66%. That’s a giant step! Of these, more than 7% occurred between August and September alone.

Small Brands See Higher Sales Growth In 2025Small Brands See Higher Sales Growth In 2025

Yes, It is true that it is a conglomerate of companies and not just one.as happens with the others we mention in this article, but that doesn’t take away their credit. What companies are they? We don’t know, because StatCounter doesn’t specify, but it identifies them as “unknown” and separates them from another group called “others”.

What does this tell us? Which is very likely small brands, little-known white or local brandsS. Others known are grouped in the other lot, as in the case of Sony, POCO, ZTE, OnePlus, etc.

Finally, we invite you to visit our article in which we analyze the market to find out which are the five best-selling mobile phone brands. We update it quarterly, so you have up-to-date information. Furthermore, noor we just talk about global sales, we also take a tour of the European market, directly through Spain and across several Latin American countries.



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