James Bond would say you only live twice, but How many times can you die? This is something you should ask Nokia, a company that moves between survival and disappearance for years.
The Finnish brand was legendary in the 90s and first decade of the 2000s, but bad decisions brought it to the brink of demise on a couple of occasions. At that moment she was rescued, but the final blow seems to have arrived. Yes, Nokia phones have officially been discontinued by HMD.
HMD will no longer produce smartphones under the Nokia brand, but only traditional mobile phones
What was once considered the best mobile phone brand in the world has officially left the smartphone market aside. When looking at the catalog of HMD products, licensed by Nokia, Your devices no longer appear in the smartphone section.
The only Nokia phones still on sale are the traditional ones (known as “dumb” cell phones). Meanwhile, all smartphones listed now come exclusively from HMD.
All this was doomed to fail since HMD announced its own line of mobile phones in 2023, just six months after Nokia revamped its image. In 2024 it has become even more evident, ever since HMD started marketing its smartphones and did not present any smart Nokia. However, nothing was confirmed and some of us refused to accept it.
However, the facts speak indisputably and today Nokia smartphones are already a thing of the past. So much so that even the much-praised Nokia XR21 is now sold as the HMD XR21. From now on, only the Nokia brand will continue to be marketed in the traditional mobile sector. Does it make sense? Emotionally no, but financially yes. Let’s look at some reasons:
- HMD has every right to emerge with its own identity and not under a borrowed one. In fact, it is very likely that they only bought Nokia, so the name HMD began to be heard in the media and networks.
- Nokia as a smartphone manufacturer has a bad reputation which only made it worse. In fact, because of this, it is facing a new financial crisis.
- Nokia’s best moment was with dumb phonesAS Why not leave it in the niche where it is synonymous with quality? Consumers in that segment consider it a leader.
Could HMD abandon Nokia in the traditional mobile market too? What will happen to the brand in the future?
Now, you are surely asking yourself these two questions after reading all of the above. In the end yes HMD has turned its back on Nokia in the smartphone industry, Why shouldn’t it also do so in the traditional market?
At the moment there is no completely concrete evidence that this happens, especially for the third reason that we listed in the previous section. Also Dumb phones continued to be launched under the Nokia brandwith the second generation Nokia 110 and 105 being the latest, in December 2024.
However, if you check the HMD catalog you will see that they have also launched mainstream mobile phones under their brand. So much so In September 2024 they presented the second generation HMD 110 and 105. Yes, before Nokia and with the same specifications, albeit with a slightly different design.
Currently, HMD has far fewer dumb phones in its catalog than Nokia, but this It could be a sign that history is about to repeat itself.: Use Nokia to make the HMD name start to resonate in a market and then move it.
Will it be repeated? We’re not entirely sure, but the suspicions are there and recent history suggests so. What will happen to Nokia if it too is moved into that niche? It will disappear from the consumer market, but it is unlikely to become extinct as a brand.
Nokia continues to be a giant in other industries, such as telecommunications. The company continues to expand its network infrastructure at a very good pace, especially in Europe. Furthermore, They are leaders in the industry of 5G technologiescloud computing and even the Internet of Things (IoT).
Taking this into account, We doubt the company will disappear completely.we just won’t see it in consumer markets like cell phones anymore.
