Content in podcast format has been with us for years and is extremely naturalized. There are thousands of them, on just about any topic you can think of, and millions of us consume one every day.
Spotify is the flagship platform of this format, as it is one of the first to bet on it and its reach is gigantic. However, with the evolution towards video podcasts (audio + video), Spotify fell short, because it only dealt with audio. And why do we talk in the past tense? Why Spotify and Netflix have signed an alliance to expand the latter’s content offeringto the advantage of the scope of the former.
Starting in 2026, Netflix will have several Spotify video podcasts in its catalog
Through a press release published on their official blogSpotify has reportedly signed a deal with Netflix brings video podcasts of different topics to this video platform. This is great news, because it covers the most important gap that Spotify has had in recent years: audio content only, when a large number of podcasts already have video.
Of course, I don’t think any Spotify users will now be able to publish video podcasts to Netflix, at least not for now, but it’s a great first step towards making it happen. For now, The alliance will only cover video podcasts selected and produced by Spotify Studios or The Ringer.
This new content catalog will be available on Netflix early 2026 for the US. And if you’re wondering what the other markets will be, Spotify has revealed that we just have to wait, but that its plans include an expansion of the offer soon.
In the words of Romano Wasenmüllervice president and director of Podcasts at Spotify: “this alliance marks a new chapter for podcasting. Together with Netflix, we’re expanding discovery, helping creators reach new audiences and give fans around the world the opportunity to experience the stories they love and discover favorites they never imagined. “This gives creators more options and opens up a whole new distribution opportunity.”
That’s something we agree on, but also Lauren Smithwho is vice president of content licensing and programming strategy at Netflix and said the following: “As video podcasts continue to grow in popularity, Our partnership with Spotify allows us to offer full video versions of these stellar shows to both Netflix and Spotify audiences.”
These will be the 16 Spotify video podcasts that will be on Netflix (initially)
In addition to announcing the alliance, Spotify has presented the first video podcasts that it will publish on Netflix starting in 2026. As we have already mentioned, they all come from Spotify Studios or The Ringer and will move between three main genres: sports, culture/lifestyle and true crime. What are those video podcasts? We show these below:
Sport:
- The Bill Simmons Podcast
- The Zach Lowe Show
- The McShay Show
- Fairway Rollin’
- The mismatch
- The Ringer F1 show
- The Ringer Fantasy Football Show
- The NFL Ringer Show
- The NBA Ringer Show
Culture/Lifestyle:
- The Rewatchables
- The big picture
- The Dave Chang Show
- Recipe club
- Dissect
Real crimes:
- Conspiracy theories
- Serial killers
It is not strange that Spotify works closely with large companies and personalities, as new alliances are constantly announced. However, This agreement with Netflix surprises us, very well.
Could it be that we are facing a new revolution for the format? Time will tell, but we believe so. Although to all these, What video podcasts will Spotify publish on Netflix?
