As you well know, Meta is the company that owns Facebook, Instagram, WhatsApp and Threads, some of the most recognized social networks in the world. However, they are not the only ones, as they too It has a tool called Corporate Meta Suite which offers you multiple functions that can be very useful to you.
In this article we will not only explore the features and benefits of this platform but also We will guide you step by step in creating a portfolio in Business Suite. This feature will allow you to manage your accounts on almost all social Metas, except Threads, but we cannot rule out that they will support it in the future.
What is Meta Business Suite and what functions does it have?
Meta Business Suite is a platform that allows you to manage your Facebook, Instagram, WhatsApp Business pages and advertising accounts from one place. It is designed for businesses, content creators, marketers, and entrepreneurs who manage multiple accounts or collaborate in teams.
In addition to making it easy to manage multiple accounts simultaneously, this tool includes several key features. Among the most notable are:
- Separation between personal account and company account: Meta Business Suite allows you to keep your personal account completely separate from your business and advertising accounts, ensuring more organized and professional management.
- Integration of your social networks in one place: From this platform you can connect, publish and schedule content simultaneously on your Facebook page and your Instagram account. Additionally, you can also manage Messenger chats, Instagram DMs, and even WhatsApp Business messages from the same panel.
- Managing team roles and permissions: You can add multiple collaborators and assign them different roles such as administrators, editors, moderators, analysts or advertisers so that each one has access only to the functions needed according to their responsibility.
- Creation and management of advertising campaigns: The tool makes it easy to plan, create, and schedule ad campaigns on Facebook and Instagram, all from the same interface.
- Performance statistics and analysis: By centralizing the management of your accounts, you can also easily access metrics for your posts and ads, allowing you to evaluate the performance of your content and optimize your strategies.
Furthermore, it allows you generate a JavaScript code known as tracking pixels. You can add this snippet to your website to track visitor activity, such as the pages they visit or the actions they take. Using this information, you can create more effective advertising campaigns, including the ability to show ads to people who have already interacted with your website.
Steps to create a wallet in Business Suite
You already know the many features that Meta Business Suite offers. To start using this tool and generate your portfolio, you will need your personal Facebook account because it will be the one you will use to access Business Suite. Furthermore, if you have already created a Facebook page this will not be a limitation.
It’s important for you to know this you can generate up to two own portfoliosbut this limitation does not affect the number of portfolios you can participate in if other users add you as a contributor. Now that you are familiar with the features of Meta Business Suite, it’s time to explain how to generate your portfolio step by step:
- Enter this connection Yes Log in with your Facebook account.
- Top left you will see a button with your Facebook page and your Instagram account if you have one. Click there and select the “Create a trading wallet” option.
- Next, fill in the data in the form that will open, which are as follows: your wallet name, your first and last name and your company email. After filling out all this information, press the “Create” button.
- Finally, you will receive an email to confirm the creation of the wallet. By opening it and following the link you will directly access the newly generated wallet.
How do I connect my Facebook page to my Business Suite portfolio?
What we showed you previously was the process to generate a wallet in Business Suite and, as you have seen, it is a very simple procedure. However, when you create it and open the link, the portfolio will be empty, so the next step is to add your Facebook page. This is done as follows:
- In the left column you will see several options, but the one you need to select is “Pages”.
- Click “Add” and several alternatives will appear. One of them allows you to create a page from scratch, but since you have already created a page, you have to choose the option “Add an existing Facebook page.”
- In the text field, add the link to your Facebook page and then click the button that says “Next.”
- You’re almost done. Now you have to check the box to accept Meta’s terms and then press the button “Complaints page”.
- Finally, Click the “Finish” button. to complete the process.
If you haven’t created a Facebook page and logged in to Business Suite without previously generating one, don’t worry. From your portfolio you can create a new pagea if in the second step you choose the “Create a page” option.
In your wallet you can also link your account Instagram Yes WhatsApp Business. In the left column you will find options to add both platforms. You can also generate, claim and manage an advertising account, which is essential for creating ads on Meta social networks.
Finally, you should know that Meta Business Suite has an app for Android, of which we will leave you the download link at the end of this post. And you … what do you think? Were you able to create and set up your Facebook Business Suite account? Leave us your comment and Share this post on social networks.
