The voices were true: WhatsApp will soon show ads. Exactly, the messaging application will not escape the destination that has already undergone the vast majority of popular internet services and platforms.
It was inevitable. Until now, WhatsApp was the only great objective product without integrated advertising (Facebook and Instagram were monetizing with the ads years). But soon the ads will even reach your favorite messaging application.
How annoying ads on WhatsApp will be annoying? Where will they appear? Subsequently, we tell you everything that is known so far.
Whatsapp will show advertising in states and channels … and in chats?
This is not a voice. The goal confirmed his Official blog That the announcements will start reaching the WhatsApp application. At the moment, they are trying them with a selected group of companies and expected In the coming months Come to everyone.
Now, luckily, They will not be very annoying ads. And it is not the typical advertising that covers the entire screen and that does not allow you to continue using the application until the end.
Indeed, They are advertising integrated with content Like Facebook and Instagram that care very little and do not significantly affect the experience of the use of the app. They will not appear in your chats or conversations.
Where will the WhatsApp ads will be seen? Well, for now, advertising It will only appear in the United States and in the channels by WhatsApp in the following ways:
- Ads in the United States: When you go to stories, an advertisement will jump you in a state (as if it were one of your contacts), which will have a link in case you want to know more about the product or on the service and on the label “Advertising”.
- Promotional channels: While browsing the channel card, not only the channels relating to the content you are looking for or that you like, but also some channels that will pay to promote and will be announced.
- Channel subscription: This has nothing to do with the arrival of the ads in WhatsApp, but it is a new monetization measurement measure. Now the channels can collect a monthly subscription for users to access exclusive content.
Finally, we must mention it, according to WhatsApp, Ads will not influence privacy of users. The platform highlights that they will only use basic data such as your country, language, channels that follow and your interaction with the announcements to decide which one to show you. They underline it Chat, calls and states are still encrypted from one end to the other so that nobody can access it.
And you… What do you think of the arrival of ads in WhatsApp?
