The advantage of shared accounts on streaming platforms is coming to an end, with Max about to scrap this policy on its service too. It’s already happened with Netflix and Disney+, and it worked for them in terms of revenue, so it was only a matter of time before Warner followed in their footsteps.
Now, after presenting the latest financial results (Q3), they have decided to start the deleting shared accounts progressively. The only reason is to simply look for ways to receive higher profits with new people signing up for the service.
Shared accounts will go down in history on Max
Soon they will cease to be able to do so share Max’s accountsand the company will start enforcing this measure by sending sneaky messages to its subscribers, warning them of the change and even urging them to pay an additional amount, if they want to maintain the ability to connect the account from multiple sites. These messages will appear as notifications in the app or even as emails.
Taking into account that it will be a slow process, it is possible that this will happen The measure applies 100% and definitively between 2025 and 2026. Beyond this change, there will be no other changes to the service, although many fear that there will also be a price increase in Max, as Netflix and Disney+ have already done in 2024.
While it is an annoying measure for those who shared accounts with friends or family in different homes, it will probably not generate a negative impact on Max. On the contrary. Following the example of the other platforms, none of them recorded a drop in their revenues, but the opposite: the measure helped them increase economy in your services.
Max will stop sharing accounts before diving into South Asia
Little by little, the Maximum market has increased significantly and changing your account policy will help stabilize your earnings. The idea is that new markets will feel the increase in subscription numbers.
This starts to apply as Max is about to arrive in South Asia. Which should be good for the company, but not so much for its customers. What is clear is that, after his decision, the ways in which one could share your account with another address It will go down in history in the streaming platform market.
And you, What do you think of this upcoming change?
Source | Techloy
