Mastering Instagram can be very complicated if you don’t understand how its algorithm that sorts posts works. That’s why, from time to time, Adam Mosseri (the head of Instagram) shares some of them golden tips for succeeding on Instagramwhich is nothing more than increasing the reach of your publications.
He revealed earlier this year that the number of times a post is shared is much more important to the algorithm than we think, and now he’s shared what was already an open secret: Carousels are the new formula for having more reach on Instagram. And it makes all the sense in the world, as explained by Mosseri.
Why are carousels the new key to more reach on Instagram? 3 reasons
In case you didn’t know, a carousel on Instagram is a post that contains more than one media element. That is to say, They are those publications that contain several photos and videos, so you need to scroll them sideways to see them complete. These types of posts are currently favored by the Instagram algorithm.
Through a reel posted to your personal accountthe current CEO of Instagram explained it Carousels tend to have a greater reach than single photo posts for two main reasons:
- Greater retention– By containing more photos and videos, carousel posts generate more engagement, and more engagement usually means greater reach.
- Greater exposure: If someone sees your carousel, but doesn’t scroll through it, Instagram will often give them a second chance by automatically showing the public the second photo or video in the carousel.
Plus, as if that wasn’t enough, the use of music in carousels and photos does can now be viewed in the Reels tabwhich can also help increase coverage.
How to make a carousel on Instagram
If you don’t know how to post a carousel on instagramDon’t worry, it’s easier than you imagine. You just need to follow these steps:
- Open Instagram and press the + button which is located in the bottom bar to create a post.
- Touch Multiple selection.
- Select all images and videos that you want to be part of the carousel.
- Continues Following when you’re ready.
- Add a song if you want (recommended) and play it again Following.
- Finally, click Share.
That’s all! Please note the order in which you select the photos is the same order in which they will appear in the carousel. Ideally, the most striking photo is number 1 on the carousel.to get people to stop by your post and look at all your photos and videos.
By the way, you can add up to 20 photos or videos to an Instagram carousel, but The most recommended thing is that your carousel contains between 5 and 10 photos or videos. More than this can become boring to see if the content isn’t very interesting, and less than this limits the number of interactions (and therefore reach) the post can have.
If that’s not enough for you, check out this guide on how to get more reach on Instagram that we’ve prepared with tips and tricks that never go out of style.
