If there is one thing that there is no doubt about it is this Football is the main sport. Millions of people follow it daily, especially when we talk about big tournaments or teams. Any business alliance in this world is a huge showcase to showcase your brand and many companies know this.
Some examples? OPPO is the official brand of UEFA Champions League or Google Pixel as the official mobile phones of Liverpool and Arsenal. Now, a new brand is added to the list, because FC Barcelona players to wear HMD phones. Yes, we are not joking.
HMD will be the official mobile brand of FC Barcelona for the next three years
HMD Global has just announced its new commercial alliance with FC Barcelona. It becomes the company that currently produces Nokia mobile phones the official sponsor of the European giant’s smartphonesincluding many of its teams: the men’s and women’s football teams, as well as the basketball, futsal, roller hockey and handball teams.
How was this partnership announced? In a rather curious way: through a commercial in which Saúl Peregrina, the barber of Lamine Yamal and other big stars, cut the hair of a fan of the Catalan team in the shape of an HMD and the FC Barcelona shield. The sponsorship will last three years and will operate under the following conditions:
- Advertising on the screens of the team’s home stadium (currently the Lluís Companys Olympic Stadium and then the Camp Nou, when it reopens).
- Joint promotional items from FC Barcelona and HMD to increase the visibility of the alliance and promote fan enthusiasm for HMD.
- HMD will be the official brand of the mobile provider for players and other members of the different FC Barcelona teams.
The latter might not appeal to many gamers, as HMD does not have any high-end smartphones. In fact, the best mobile phone they currently have is the HMD Skyline, which is a mid-range phone in all respects. However, This is for official concentrations and work only.as all players will continue to be able to have any cell phone for personal use.
Finally, It is very likely that HMD will also launch some themed devices of the Catalan team during these three years of alliance, but it is not specified in the press release. How do we suppose that? Because other companies have done something similar countless times: Xiaomi with Lamborghini and Harry Potter, Honor with Porsche, or more recently Samsung with the 2024 Paris Olympics.
